Is ESB the same old food dressed up new ???

MOM, enterprise application integration, business process management, integration brokers, orchestration, data transformation, publish and subscribe, event notification, content-based routing, transactions - they're all ESB

Enterprise IT professionals need integration products that are easy to install, configure, administer and manage. They need middleware that supports robust, standards-based, any-to-any integration. They need to address new integration requirements inexpensively and quickly, rather than in multi-year, high-risk, budget-busting megaprojects.

Can today's ESB products deliver all that?